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- Our Story
Positivity in motion
Power to the person.
Since 2013 we’ve been putting hand-drawn art on clothes made to move. We draw it, print it and sew it by hand in Utah, and you take it somewhere loud.
The story
Long hair. Short hair. No hair.
It started with a haircut that never happened, and a message about loving everybody.
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2010
Long Hair Dont Care
In 2010 our founder Kasey’s girlfriend lost her hair to chemo, she kept living life to the fullest. Kasey and a few friends grew their hair out for Locks of Love, and “Long Hair Dont Care” became their slogan.
It was never about the hair. Long hair, short hair, no hair: love everybody, and give each day all you’ve got.
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The first run
Bracelets and a few shirts
To share the message with friends, they made bracelets and a handful of shirts that said “Long Hair Dont Care”. The message spread much farther than they ever imagined, and a few shirts turned into a whole line of clothing.
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Utah
Finding the frequency
Then came the electronic music scene: Burning Man and V2 shows here in Utah. The same vibe was there: unconditional love, acceptance, self-expression and positive energy. Nobody cares what you do or where you come from. You get to be you, without judgment.
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Since 2013
Electro + Threads
“Electro” is just a high-energy word. Paired with Threads, it stuck. Today every design is hand-drawn, and every piece is made to order in our Electro Factory in Utah.
We’ve found believers all over the world, and we’re just getting started.
This is more than a clothing line, it’s a community. It’s a movement. For us, that belief is in each of us: Power to the Person.
What we stand for
Wear it loud.
- 01Power to the personWe stand for the individual. Get creative, get uncomfortable and dress outside your comfort zone.
- 02Hand-drawn artEvery print starts as an original hand-drawn design.
- 03Made to moveCloaks, blankets and festival wear built for long nights and big crowds.
- 04A subconscious resetChange what you wear and you show up differently. Expect compliments.
From drawing to doorstep
How every piece is made.
- Step 01The artEvery design starts as a hand drawing.
- Step 02Your orderNothing is made until you order it, in your size and lining.
- Step 03Printed edge to edgeThe art goes on in high definition, seam to seam.
- Step 04Cut and sewn by handEvery piece is hand-cut and sewn in our Electro Factory in Utah.
- Step 05On its wayMost pieces are made in 3–18 business days, then shipped to you.
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