Maalavidaa

Alycia Rainaud is a French Graphic Designer and Digital Artist based in Paris, also known as Maalavidaa.

She graduated in June 2018 with a Master's Degree in Graphic Design as well as a thesis dealing with the analogy between Book's shaping and Psychology. In the meantime, she created Maalavidaa in 2016 as both a persona and an artistic mindset.

This project explores feelings and life’s complexity through daily abstractions. Inspired by Jungian therapy and creative exercises, Maalavidaa also remains a way of self-expression as well as a tool to raise emotional intelligence and mental health sensitivity.